Mondelēz International: SIMPLE, CONSUMER FRIENDLY INGREDIENTS
As well as creating new well-being snacks, we also focus on improving the nutrition and ingredients of the global brands and local jewels already in our broad portfolio. In essence, this is about reducing or removing what people don't want and adding more of what they do. KEY SUCCESS CRITERIA Kitchen logic / clean label (No No No = No artificial flavours, preservatives or colorants) (including cloudiness agents and anticaking agents); Applicability to our mainstream product matrices (e.g. biscuits, chocolate, chocobakery, gums & candies, and when possible, powdered beverages ); Suitable to use in different geographies (regulation); Preference will be for commercially available / ready to deploy solutions.